Daybreak
The first product had features but no strong reason to exist.
I started with a familiar health-tracking concept. It could log information, but that did not create a meaningful advantage over established platforms.
Instead of adding features, I went back to the market and reframed the project around a narrower question: what does a GLP-1 companion need to do that generic tracking products do not?
Turn market evidence into product boundaries.
I mapped trackers, behavioral programs, telehealth products, and GLP-1-specific tools. I reviewed more than 60 reference screens and translated the work into personas, product requirements, a business model, and a regulatory plan.
The research surfaced gaps around nutrition, treatment routines, progress context, and continuity with healthcare conversations.
Make privacy and product boundaries part of the design.
For the MVP, I chose a smaller wedge: help users record key parts of a GLP-1 journey, see progress over time, and understand basic context around the information they enter.
Daybreak is an informational companion. It does not diagnose, prescribe, or recommend treatment. The first version keeps data on-device rather than adding accounts and cloud storage before product value is validated.
Carry the thesis into a working product.
The product connects daily logging, treatment history, progress, body-mass context, and projections. The strategy defines what the interface will and will not claim.
Use different AI tools for different stages of the product cycle.
Market intelligence, PM artifacts, design research, and implementation were accelerated with different AI tools while product decisions stayed human-owned.
The workflow was instrumented: roughly 25 million tokens and 3,146 API requests cost $90.62 to reach the polished baseline.
The real output was a sharper product thesis.
Daybreak moved from a generic tracker to a deployed product with clearer boundaries. The work connects market analysis, product strategy, privacy decisions, health-risk framing, interaction design, and implementation.
The next stage is validation with target users, not more feature volume.
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