Daybreak

A privacy-first GLP-1 companion. I moved from a generic tracker to a focused product thesis after market research showed that tracking alone was not enough.

Product strategy Market research Health product 0→1 build 2026
Open live product ↗
Daybreak progress view showing goal progress and weight milestones
Daybreak privacy view explaining that user data stays on the device

The Problem

I started with a familiar health-tracking product. It could log information, but the product had no clear reason to exist beside Apple Health, MyFitnessPal, or a telehealth app.

The problem was not a lack of features. It was a weak product thesis.

Decision: Stop adding features. Go back to the market and find a narrower problem worth solving.

Market Research

I mapped pure trackers, behavioral programs, telehealth products, and GLP-1 tools. I reviewed more than 60 reference screens and translated the work into personas, product requirements, a business model, and a regulatory plan.

The research surfaced four gaps that were more specific than generic tracking:

NutritionSupport needs that are not solved by calorie counting alone.
Treatment routinesMake medication and injection history easier to record and review.
Progress contextHelp people understand their own journey without turning the product into medical advice.
ContinuityCreate useful records that can support future conversations with a healthcare provider.
60+reference screens reviewed
4priority market gaps
1focused MVP thesis

Product Strategy

I did not try to ship every opportunity from the research. For the MVP, I chose a smaller wedge: help users record key parts of a GLP-1 journey, see progress over time, and understand basic context around the information they enter.

I also set clear product boundaries. Daybreak is an informational companion. It does not diagnose, prescribe, or tell a user how to take medication.

Daybreak privacy screen explaining that data stays on the user's device

Privacy was part of the product thesis.

The current MVP has no accounts and no application server. User-entered data stays in the browser on the device.

This was a deliberate trade-off. It reduced privacy risk and let me test the core experience before adding the complexity of cloud storage, identity, or synchronization.

Record, do not prescribe

The medication flow records user-entered events. It does not recommend a medication or dose.

Context, not diagnosis

BMI and projection views include clear limits and are presented as general information, not clinical conclusions.

Ranges, not promises

The projection view presents a range based on published research and states that individual results vary.

Local first

The first product keeps data on-device while the value proposition is still being tested.

The Product

The working product turns the strategy into a small set of connected workflows: daily logging, treatment history, progress, body-mass context, and projections.

Daybreak Daily Log screen with calendar and quick add actions
Daily LogCalendar-based history keeps daily events easy to find and adds fast entry points for the next action.
Daybreak Log Dose screen with medication and dosage fields
Treatment historyUsers can record medication, dosage, injection site, and time. The flow records what happened; it does not recommend treatment.
Daybreak interactive BMI simulator
Interactive contextThe simulator lets users explore how BMI categories change with the values they enter, while keeping the limits of BMI visible.
Daybreak projected journey screen with a range over time
Projected journeyThe product shows an estimated range rather than one precise outcome and places the research source and disclaimer next to the chart.

Result

Daybreak moved from a generic tracker to a deployed product with a clearer reason to exist. The work now connects market research, product requirements, business model decisions, privacy choices, risk boundaries, interaction design, and implementation.

The most important output was not the number of screens. It was the change in direction: I stopped building a broad tracker and used evidence to define a more focused product.

This project demonstrates market analysis, opportunity selection, product strategy, privacy-first product judgment, health-product risk awareness, and the ability to carry a thesis into a working product.

Next Steps

The next stage is validation, not more feature volume.

Test with target users

Validate whether the daily log, journey, and projection views solve problems people actually care about.

Test comprehension

Check whether health context and projections are clear without creating false certainty.

Validate clinician sharing

Test whether a concise export would improve healthcare conversations before building a full reporting workflow.

Review the data model

Only add accounts or cloud sync if the user value is large enough to justify the extra privacy and security burden.